
Someone you know trains with me. They sent you this.
SWITCH-ON · FRONT FOOT · 12 WEEKS · OCTOBER START
It starts with a complimentary Performance Assessment: a one-to-one consultation, 75 minutes in person at a private club, and a written report on where you stand. Valued at £300. 8 places, October only.
Takes 2 minutes · Liverpool Street · Tottenham Court Road · Chigwell

01 / Results
in 12 weeks
IN 16 WEEKS
in 12 weeks
10kg
in 9 weeks

BEFORE

AFTER
13kg down. 12 weeks. Charles Speight, Architect
“I lost 13kg over 12 weeks while dramatically improving my daily energy. His structured, personalised plan educated me on nutrition and built the mental resilience I needed. I’m now mentally sharper at work.”

BEFORE

AFTER

BEFORE

AFTER
14kg down. 16 weeks. Sammi, Product Manager, Google
“I’ve trained with many personal trainers, but none have helped me achieve the results Jools has. I’m 14kg down, with renewed energy, and I actually look forward to sessions.”
02 / Sound familiar?
It’s not that you’re getting older.
You hold everything else to a standard. The job. The family. The diary.
Your body’s the one place that standard slipped.
You’ve tried. It worked, until a busy month turned everything upside down.
The belt notch. The 2pm fog. The third coffee. Home at 7pm with nothing left.
You’re running a system that was never built for your life.
03 / Why now
Everyone else starts in January. You’ll already be 12 weeks in.
On 1 January the gyms fill up and everyone starts again from zero.
Body fat down, shape back. Clothes that fit properly again.
Energy that holds. No crash at 3pm, and something left at 7pm.
In the photos. Christmas photos you actually want to be in.
Proof you’ve still got it. You feel like yourself again.
04 / The 12 weeks
Built around your life. Not an ideal version of it.
Before we start, the lifestyle audit. I look at your 168-hour week across energy, stress, sleep, family life and performance, then build the programme around what’s actually happening. No more stop-start attempts.
01 / RESET
Weeks 1 to 4.
The foundations go in and you see the first visible change.
02 / BUILD
Weeks 5 to 8.
Body fat comes down, your shape changes and your energy comes back.
03 / HOLD
Weeks 9 to 12.
December handled with the party-season playbook, and the week 12 re-test shows how far you’ve come.
2 to 8 in-person sessions a month · Training and nutrition built around work, travel and weekends · Weekly check-in · Direct WhatsApp access · Body MOT in week 1 and week 12
05 / YOUR FIRST MOVE
Before you commit to anything, I’ll show you exactly where you stand. Valued at £300. Complimentary for 8 people this October.
01 / A one-to-one consultation. 15 minutes by phone. Your goals, your history, and what’s derailed you before. Your session is built from this conversation.
02 / The in-person assessment. 75 minutes at a private club. A Body MOT covering movement, posture, strength and body composition. A PT session built around your goals, not a demo. A debrief on what I found and exactly what I’d do next.
03 / Your written Performance Report. Within 48 hours. Your scores, your three biggest limiters, and a 12-week outline showing what fixing them looks like. Yours to keep, whatever you decide.
06 / Your coach

I hold the standard myself first.
I’m Jools. For 16 years I’ve coached people with serious jobs and full lives. I’m a dad to two boys, one who’s two and one who’s a newborn. This summer my Ironman was cancelled because of the heatwave, so I raced the T100 in London instead. 100km, finished in 5:04:26, with a PB in all three disciplines. Same season of life as you. Same amount to carry.
Private training floors with no queues and Eleiko kit. Private showers, and coffee and protein on hand, so you can go straight on to work. Liverpool Street · Tottenham Court Road · Chigwell
16 years · 20,000+ hours · Certified Mental Performance Coach
“As a late 40s workaholic City CEO, I gave him one job. Keep me alive. Now, at almost 54, he’s succeeding in his mission, with the bonus I feel 30 again.”
Jeremy Swan, CEO
“Despite a busy work and family life, I dropped 9kg in 12 weeks, gained strength, and developed consistency that fuelled my desire to progress further.”
Matthew Pateman, Managing Partner
07 / THE DETAILS
A few things worth knowing.
Is there a catch?
I haven't trained in years. Is that a problem?
When can I come in?
What happens after 12 weeks?
08 / THE NEXT STEP
8 places. October only.
Two minutes to apply. I’ll message you personally within 24 hours.

Built for chaos. Built to last.
